An excellent cosmetic product for highlighting. Gives the skin a delicate tanned look. It is softer than tanning formulas, however, so it will look natural and not fake when used correctly. Bronzer can also be used to correct the contour of the face, and the gentle glow that bronzer provides can make anyone look invigorated, no matter how tired they are. It is designed to create the illusion that you are tanner than you really are, and for that, you need to recreate the effects of the sun.